SWEETIE Love Kollektion

My dog is my Valentine! ;-)

And not only on Feb 14 because in our house, we have 365 Valentine's Days every year and carry the love in our hearts.

Celebrate with us a full year of love and get your new favorite piece from the "sweetie be mine" collection.

Because, all you need is love ;-)

COZY Herbst-Winter Kollektion

Let's get COZY

COZY: A feeling of well-being, warmth and relaxation.

All this can be found in our winter collection. Warm, bright colors, typical knitting patterns and shapes, soft materials and products to snuggle in on cold, gray winter days.

Now let's cuddle up ...
Totally Fierce X Granny Squares Collection


Besides Holli crochet is my biggest passion that started way back when I was a little kid.

With this "crocheted" mini collection I celebrate this beautiful craftsmanship with the Granny Square as one of crochet's most iconic symbols.

This collection is for all crochet maniacs and crochet lovers and the ultimate proof that crochet even works without wool and is beautifully colorful.

Totally Fierce PINK Special Collection

PINK is beautiful... just like you!

The trend color PINK is waiting for you!

With the hot products of the special PINK edition, every day is guaranteed to be the best day ever, from now on and forever.

Get PINK from Totally Fierce now - because fun and joie de vivre are more than just an attitude.

Be YOU. Be FIERCE. #bePINKtacular 💗💗💗

PRIDE 2023 Kollektion

PRIDE 2023

Let's make our world a bit more colorful!

Get our PRIDE Collection 2023 (extended edition) now and be prepared for PRIDE season 2023. If you do PRIDE then our newest cool PRIDE products and PRIDE patterns are mandatory.


Endless Summer Kollektion

Endless Summer 2.0

The vibe continues!

And even if the summer of 2023 is a little bit off lately, it still remains summer. And yet just when it is not so summery, fresh colors and a lot of cute motifs work wonders!

Discover our refurbished Endless Summer collection now and have the best summer ever!


Let's get JOLLY

JOLLY: Happy and cheerful.

Our products of the JOLLY Christmas collection do just that. They put a smile on everyone's face with the cute dogs, the red Santa hat and the ice star and are the eye-catcher during the beautiful Christmas season.

Ho ho ho let's go!
Holli's Closet Crochet Dog Couture

Holli's Closet

The long wait is over: Holli's Closet is open! Here you'll find exclusive, handmade with love, crochet dog accessories. From extravagant one of a kind couture pieces, that are red carpet ready, to unique limited series of crochet creations. Sometimes it just has to be a little extra.

Check it out now
Totally Fierce X Lorienn Pet Snaps

Totally Fierce X Lorienn Pet Snaps

May we present: The exclusive Totally Fierce X Lorienn Pet Snaps collection!

Discover the dreamy, hand-painted portraits from Lorienn and get your favorite portrait on bags and shirts.

Totally Fierce X Lorienn Pet Snaps
PRIDE Kollektion Frenchie in Regenbogenfarben


PRIDE is not just a trend for us or something we only live by each june. It is lived reality for many many years (ok, ok, more decades ;-). And especially today it is more important than ever to be YOU and to LOVE YOURSELF and to LIVE FREE. That is the essence, the foundation of our brand TOTALLY.FIERCE.

YOU are TOTALLY.FIERCE just the way YOU are.

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